Commercialism

"Commercialism, in its original meaning, is the practices, methods, aims, and spirit of commerce or business. Today, however, it primarily refers to the tendency within open-market capitalism to turn everything into objects, images, and services sold for the purpose of generating profit. There is also a tendency for intangible things such as happiness, beauty, or health to be given a monetary value (monetization) and to be spoken of as commodities."
http://en.wikipedia.org/wiki/Commercialism

In today´s society consumption of certain products plays an very important role. Especially people try to seduce you with certain products you don't need.

The western society shows you what you have to do. You have to buy ”special” products from specific brands. Or else you will lose your reputation. In this way a lot of people make a financial mismanagement or buy a lot of things they don't need. It may take you a lot of time to understand the situation but you have to acknowledge that this kind of pressure can mislead your way of living.

Of course you could argue with, that very rich people can afford everything. This is obviously true but certainly the commercials are addressed to the middle class. And if you buy these things to which you get seduced, although you don't really need them, you can finally destabilize your living style. For instance if you buy some luxury items like cars and other designer items you will lose in a small amount of time a lot of money because the products lose their value.

So we have to be sure about your financial situation. However not everyone is buying these things only because he can afford them, but also many buy them with the help of a credit. In this case you have to consider financial issues. Most of people who get influenced by these commercials are certainly not the rich people, who have enough money. And these who don't have enough money want to gain in this way certain reputation. Even so you should not waste your money with items you don't necessarily need and spend your money wisely.

Eventually consumerism rules the western society and most of the people don't realize it.